GameStop Chief Executive Ryan Cohen States BTC Acquisition Is a “Protection Against Inflation”
GameStop’s leader, Ryan Cohen, recently made waves on CNBC by labeling BTC a “hedge against inflation and worldwide currency printing”. This update came right after the firm invested over $500 million into BTC, acquiring 4,710 coins in late May.
While certain investors are applauding the decision as forward-thinking, others are anxious about 
BTC ▲1.67% erratic price fluctuations. Social media is abuzz with some urging GameStop to dive deeper, recommending they pour billions more into BTC from their reserves.
GameStop’s $500 Million Bitcoin Investment: Innovative Strategy or Audacious Gamble?
In a daring shift from its retail base, GameStop has officially stepped into the realm of corporate Bitcoin supporters. The firm acquired 4,710 Bitcoins valued at over $500 million in late May 2025, marking one of the largest Bitcoin purchases by a public entity this year.
CEO Ryan Cohen emphasized on CNBC’s Squawk Box that this isn’t a mere imitation of MicroStrategy. This is a calculated hedge against inflation and the consequences of constant global money creation. He referenced Bitcoin’s limited supply of 21 million and its decentralized structure as crucial motivations behind the decision.
JUST IN: GameStop acquires 4,710 Bitcoin worth $512.78 million. pic.twitter.com/1FnQg0dbNv
— Large holder Insider (@WhaleInsider) May 28, 2025
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In contrast to Strategy, which has effectively become a BTC ETF in corporate form, GameStop’s strategy appears more cautious and protective. The company isn’t attempting to reinvent itself as a digital currency giant; rather, it is positioning BTC as a financial safeguard. GameStop continues to focus on high-margin growth, particularly in its thriving collectibles division, which generated $732.4 million in Q1 2025.
Nevertheless, the investment came with consequences. After the update, GameStop’s stock dipped by 2%, sparking renewed discussion about the prudence of holding volatile digital currencies on a corporate balance sheet.
Is this a leap into the future or a financial trap? That’s the dilemma investors are grappling with. With fears of inflation and declining fiat currencies, Cohen’s BTC strategy could either be astute or recklessly ahead of its time. Regardless, GameStop is evolving beyond just gaming.
Billion-Dollar Bitcoin Speculation
The moment Cohen’s BTC declaration broke, social media, especially CT (Crypto Twitter), buzzed with reactions. The news gained traction, but the real excitement stemmed from speculative discussions. Some are calling for a deeper commitment, suggesting the entire $9 billion cash reserve be invested in Bitcoin.
IF YOU HAVE 9 BILLION IN CASH WOULD YOU BUY $500M IN BTC OR WOULD YOU PUT ALL $9 BILLION INTO BTC? ASKING FOR A RETARDED FRIEND.
— The ₿itcoin Therapist (@TheBTCTherapist) July 16, 2025
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This is outrageous, but it underscores the seriousness with which some traders are viewing this narrative. Wild.
The responses have been sharply divided. Bulls interpret this as the initial indication that traditional meme stocks are adopting digital gold. Bears contend it’s reckless, particularly given Bitcoin’s infamous price swings that can devastate portfolios overnight.
Others on social media are poking fun at Cohen for his serious approach, dubbing him the most passionate advocate for BTC. And naturally, Ryan has reacted, donning a pure crypto meme persona and referring to himself as a “loser CEO”.
JUST IN: Ryan Cohen labels himself a loser. pic.twitter.com/r64qJZaN8U
— The ₿itcoin Therapist (@TheBTCTherapist) July 15, 2025
Ultimately, Cohen’s decision has propelled GameStop into a new dimension, partly stock, partly crypto. Whether it’s brilliance or gambling remains to be determined, but what’s certain is that the Bitcoin community is paying attention and expects more from the company.
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Key Takeaways
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