Anthony Scaramucci’s Crypto Shark Tank Is Back: CoinMarketCap Program Shows Investors Prefer Memes Over Utility
Anthony Scaramucci is once again in the limelight as a judge on Killer Whales, a show equivalent to Shark Tank in the crypto realm.
The reality series from CoinMarketCap and HELLO Labs premiered its second season on September 24, 2025, showcasing a $1.5M accelerator prize and available for streaming on X, YouTube, and other major platforms.
Killer Whales Season 2 – Episode 1 Winners
@BasedBrett and @particleink secured their portion of the $1.5M in Prizes!
With 3 out of 5 SWIMs for @particleink, & @JakeGagain grabbing 4 out of 5 SWIMs for $BRETT, both initiatives have secured their share of the… https://t.co/kZXuOqku3W
— Killer Whales (@KillerWhalesTV) September 27, 2025
The reality show “Killer Whales,” created by CoinMarketCap in conjunction with HELLO Labs and hosted by Anthony Scaramucci, made its comeback for Season 2 on Oct. 13, 2025, showcasing founders pitching their Web3 startups to an esteemed panel of judges.
Fresh episodes can be found on Prime Video and Apple TV.
Filmed in Los Angeles, the show follows a familiar template: startup teams pitch their crypto projects to a panel of investors, also known as Whales, who decide which ventures to mentor and fund.
What Is Causing Meme Coins Like BRETT to Dominate the 2025 Crypto Scene?
This season builds upon the first, introducing a rotating lineup of judges and a heightened emphasis on assisting crypto companies in attracting mainstream interest.
The producers emphasize the need to look beyond flashy presentations, assessing genuine metrics, team capabilities, token frameworks, and long-term strategies.
However, early feedback indicates where market preferences truly lie. In the opening episode, the memecoin BRETT emerged victorious, mirroring the broader sentiment within 2025’s retail-driven crypto landscape.
According to CoinGecko’s Q1 report, projects related to memes and AI now attract roughly 63% of investor attention, a transition that elucidates why humor and hype often overshadow technical prowess during presentations.
The second season of Killer Whales illustrates a new reality for crypto startups: narrative, virality, and brand strength may be just as crucial as blockchain functionality.
Season 2 offers a $1.5M incentive package that includes an incubation fund, a $100,000 CoinMarketCap accelerator grant, along with ongoing strategic price floor for standout projects.
New episodes are released weekly on platforms like Hello TV, Apple TV, Amazon Prime, and Google Play.
Judging criteria evaluate fundamentals such as active user count, revenue, tokenomics, and the overall relevance of each project to the show’s storyline.
DISCOVER: The 12+ Hottest Crypto Presales to Buy Right Now
What Are Anthony Scaramucci’s Thoughts on Meme Coins and Crypto market Speculation?
The early approval of BRETT during the first episode reflects a notable trend: meme tokens are performing better than utility-focused projects, especially in a uptrend trading market.
Q3 CoinGecko reported an overall trading market cap of 4 trillion, amid a renewed appetite for risk favoring high price swings meme initiatives.
CoinMarketCap’s event details clarify that Killer Whales offers mentorship and accelerator assistance to chosen projects, rather than direct equity investment.
The show’s format borrows heavily from mainstream investment programs while tailoring it for the crypto space, featuring themed episodes focused on NFTs, gaming, and protection. Founders can publicly submit applications via the platform’s open funnel.
Responses from the audience have varied. Certain creators and commentators have scrutinized the show’s format and stakes, while online fan communities have spotlighted viral instances such as BRETT’s Cybertruck-inspired pitch.
Producers claim the show boasts an extensive reach of “hundreds of millions” across various platforms, aiming to clarify the Web3 startup landscape for everyday viewers.
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