Here’s How Polymarkets Will Transform UFC MMA for Good

Countless UFC enthusiasts are preparing to witness the predictions of the global audience displayed on screen as each match progresses.

TKO Group Holdings, the parent organization of the UFC, announced on November 13 that it has entered into a multi-year agreement designating Polymarket as the official and exclusive prediction-market collaborator for UFC and Zuffa Boxing.

This collaboration will integrate Polymarket’s real-time insights directly into UFC broadcasts and arena screens worldwide.

What Role Will Polymarket Have Across UFC’s Media Channels?

The primary feature is a new “Fan Prediction Scoreboard,” an interactive graphic that illustrates how audiences anticipate the progression of each fight. The graphic refreshes throughout the match, adjusting as knockouts, takedowns, or shifts in momentum influence fan predictions.

Polymarket will also feature across UFC’s premier media outlets, including live events, television and streaming coverage, as well as all official social media platforms.

AAAAAND NEW…

Official Exclusive Prediction Market of the UFC & TKO.

POLYMARKET pic.twitter.com/7QzS3Yg41X

— Polymarket (@Polymarket) November 13, 2025

This partnership provides the network with extensive exposure while adding a new layer of live context to UFC broadcasts.

The two organizations will also introduce a social series titled “Matchup Predictions – Who’s Next?” across UFC’s profiles on X, Instagram, Facebook, and Threads.

Following significant events, the posts will propose potential next opponents for victorious fighters. Polymarket will subsequently create related markets allowing fans to wager on which matchups they believe are most probable.

Polymarket is additionally set to become the inaugural official brand partner of Zuffa Boxing, the new promotion spearheaded by UFC president Dana White and WWE president Nick Khan. The initiative is anticipated to launch in January 2026.

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How Will Polymarket’s Prediction Prices Influence UFC’s New Fan Scoreboard?

Beginning in 2026, all UFC and Zuffa Boxing events in the United States will stream exclusively on Paramount+. During UFC broadcasts, Polymarket will not operate like a traditional sportsbook. Rather, it will focus on the outcome of a fight or whether a match goes the full distance, with prices ranging from 0 to 1 reflecting the crowd’s implied probability.

These prices will power the Fan Prediction Scoreboard, which TKO describes as a storytelling tool that showcases fan sentiment and perceived momentum, rather than a betting mechanism.

For Polymarket, the UFC strategic alliance represents the latest step in an aggressive move to mainstream prediction markets within financial and sporting contexts.

The day before, Yahoo Finance designated Polymarket as its exclusive prediction-market partner and announced it will launch a hub displaying Polymarket probabilities alongside announcement, charts, and market data on its network.

George Leimer, the general manager at Yahoo Finance, stated that prediction markets are evolving into a significant aspect of contemporary finance.

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Polymarket Yahoo

We’re thrilled to reveal Polymarket is now the exclusive prediction crypto market partner for Yahoo Finance. pic.twitter.com/eramDARxHr

— Polymarket (@Polymarket) November 12, 2025

He noted that they are becoming an invaluable resource for investors seeking clearer insights and more context surrounding major events.

TKO stated in its own release that Polymarket has already processed “billions of dollars” in predictions this year, covering topics from politics to markets and entertainment.

The company now aims to introduce that engagement into combat sports, leveraging the same model to monitor what fans anticipate occurring inside the cage.

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