All You Need to Understand About the Latest Juventus Crypto Agreement

Juventus, a renowned football team in Italy, is collaborating with WhiteBIT, a digital currency trading network. This agreement will last for three years and has the potential to enhance the exchange’s exposure. Following the news of the deal, the price of WBT surged by 30% within 24 hours.

Here’s the scoop: Football, unlike American football, holds the title of the most gaining momentum sport worldwide.

A 2023 FIFA survey indicated that there are over five billion fans around the globe, with more than 1.5 billion actively engaging with the sport through television, streaming, or attending events in person.

Among numerous leagues worldwide, Italy’s Serie A is well-regarded, attracting hundreds of millions of fans internationally. In this league, Juventus is regarded as a powerhouse.

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Juventus Teams Up with WhiteBIT

By 2025, Juventus boasted more than 340 million fans globally and over 60 million followers on various social media platforms.

Given its vast fanbase, varied audience, and significant brand recognition, it’s understandable that digital currency companies are keen to collaborate with such established brands. This exactly took place when WhiteBIT, a crypto exchange serving over 35 million users, partnered with Juventus.

Ambitious in its goals, WhiteBIT aims to enter the top 10 premier crypto exchanges through this multi-year collaboration, anticipated to be transformative.

Although Binance continues to lead in trading volume and customer numbers, the collaboration with Juventus is expected to expedite WhiteBIT’s client acquisition due to increased visibility whenever Juventus plays.

Essential Information

The collaboration will span three years, with WhiteBIT acting as the official crypto asset trading platform and sleeve partner for both Juventus Men’s and Women’s squads. Their branding will replace Azimut on the right sleeve of Juventus’ kits.

This partnership will cover three seasons, commencing with the current FIFA Club World Cup 2025 and lasting until the 2027/28 season. WhiteBIT will contribute €5 million to Juventus each year throughout the partnership.

Moreover, WhiteBIT and Juventus plan to work together on premium digital content, creating engaging online campaigns and offering fans exclusive in-person experiences.

Volodymyr Nosov, CEO of WhiteBIT, described the collaboration as a “significant achievement” for the trading protocol, asserting it would enhance “the accessibility of crypto asset to a broader audience.”

WBT Prices Jump 30% in 24 Hours

After the update, WBT ▲29.49%, the native token of the WhiteBIT platform, experienced a price surge. It is now trading above $51, reflecting over a 30% increase in just 24 hours, continuing its upward trend since early 2025.

Despite some of the top cryptocurrencies declining in Q1 2025, WBT has shown remarkable growth, climbing 110% since January and 70% in June alone.

At this valuation, WBT has entered the top 25 cryptocurrencies, surpassing some of the leading Solana meme coins. Given that WBT is exclusively listed on the WhiteBIT trading platform, this price surge indicates increasing protocol traction, with the Juventus alliance enhancing its reputation as a reliable exchange.

The surge in price corresponds with a more extensive trend. WBT has been rising following WhiteBIT’s various partnerships with prominent football entities.

Presenting the @WhiteBit Photos of the Game pic.twitter.com/n7amioAtjS

— FC Barcelona (@FCBarcelona) April 6, 2025

In 2024, they formed a partnership with FC Barcelona, investing €20 million and reportedly assisting in addressing the club’s debt with Libero, an investment firm.

Additionally, they also secured a deal with Trabzonspor, a well-known football team in Turkey’s Süper Lig.

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The post Everything to Know About the New Juventus Crypto Deal first appeared on 99Bitcoins.