July 1, 2025
Big Four Wirehouses Poised to Unleash Bitcoin ETFs for Countless Investors
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Big Four Wirehouses Poised to Unleash Bitcoin ETFs for Countless Investors

May 1, 2025

A significant transformation may be on the horizon for your financial advisor’s strategies. BTC ETF inflows are experiencing considerable traction as prominent institutions gear up to provide access to countless investors. As stated by Matt Hougan, Chief Investment Officer at Bitwise, the top four U.S. wirehouses—Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS—are set to unleash the Bitcoin ETF opportunity.

Should this occur, it could significantly introduce crypto asset to traditional investors.

These companies manage a collective $10 trillion in assets, meaning their movements impact the entire crypto market. Currently, their clients lack direct access to Bitcoin ETFs on their platforms. However, Hougan indicates that this is in flux. Behind the scenes, due diligence is being performed, systems are being upgraded, and discussions are escalating.

The anticipation? By the end of 2025, advisors at these firms may be suggesting Bitcoin ETFs alongside stocks, bonds, and mutual funds.

Bitcoin ETF Inflows So Far in 2025

To date, BTC ETF flows indicate significant shifts among investors. Grayscale experienced substantial outflows, while BlackRock and Fidelity captured the majority of inflows. Late April showcased a robust resurgence with over $500M entering the trading market.

Bitcoin ETF Inflows data for 2025 so far.
BTC ETF Inflows data for 2025 so far. Source: Dune

Projected Ledger Inflows into Bitcoin ETFs

Up to now, 2025 has seen lower BTC ETF inflows compared to the previous year. In 2024, the launch excitement resulted in an astonishing $35 billion influx. Currently, we stand at approximately $3.7 billion thus far. Yet, if wirehouses remove restrictions, Hougan believes those figures could soar again, potentially breaking records before the year concludes.

It’s a situation of “slow now, major later.” Hougan asserts that once BTC ETFs are made available on platforms managing most Americans’ retirement and brokerage accounts, inflows will surge dramatically. Financial advisors usually proceed cautiously, but once they decide to invest, they tend to commit long-term.

Shift from Retail to Institutional Investment

A noteworthy trend currently unfolding is the transition from retail to institutional investment. While individual digital currency investors initially sparked the ETF movement, institutions are rapidly taking the lead.

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Robert Mitchnick, the Head of Digital Assets at BlackRock, remarked that wealth managers and institutional clients are now accountable for a larger portion of BTC ETF assets compared to individual investors. This showcases a significant endorsement from some of the most conservative players in finance.

What Can We Expect to See from the Market?

If the foremost four wirehouses indeed begin offering Bitcoin ETFs, it’s probable we’ll witness enhanced liquidity, reduced price fluctuations, and potentially a more robust crypto market foundation. Moreover, it paves the way for other cryptocurrency assets to follow a similar path towards incorporation into traditional portfolios.

This is not just a win for BTC enthusiasts; it signifies that digital currency is carving out its role within the wider financial framework, moving from being a speculative bet to something credible that serious investors are expected to examine.

Conclusion

We may not have arrived yet, but progress is underway. If Hougan’s forecast materializes and the significant wirehouses embrace Bitcoin ETFs by the end of 2025, the digital currency market could embark on a new chapter. Such a move would represent one of the most pivotal advancements in fully integrating digital assets into the financial mainstream. Investors, be aware, your advisor may soon be discussing BTC before you realize it.

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Key Takeaways

  • The largest four U.S. wirehouses—Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS—are set to provide Bitcoin ETFs to their clients.
  • These firms oversee a combined $10 trillion in assets, and granting access to BTC ETFs could greatly enhance mainstream cryptocurrency adoption.
  • Bitwise CIO Matt Hougan anticipates that BTC ETF inflows could achieve new records by the close of 2025 when wirehouse platforms are operational.
  • Institutional investors are increasingly taking the lead in ETF allocations, indicating a departure from retail-driven crypto investments.
  • If BTC ETFs on wirehouse platforms are approved, it could result in increased market liquidity, less price swings, and broader integration into portfolios.

The post Big Four Wirehouses Set to Unlock Bitcoin ETFs for Millions of Investors appeared first on 99Bitcoins.

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