Coinbase: Authorized Cryptocurrency Sponsor of LoL and Valorant Esports

In a recently revealed multi-year partnership with Riot Games, Coinbase has been designated as the official crypto asset sponsor for global esports events related to League of Legends and Valorant.

This collaboration signifies a significant step for both entities and serves as a strong indication that cryptocurrency is firmly established in the realm of digital entertainment.

Leveling up.

Coinbase is now the sole cryptocurrency trading protocol for @lolesports and @ValorantEsports global events. pic.twitter.com/jHLGVULYrj

— Coinbase (@coinbase) May 6, 2025

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What’s the Coinbase Crypto-Esports Agreement?

Coinbase will take a prominent role in Riot’s major esports competitions, including:

• League of Legends Mid-Season Invitational
• League of Legends World Championship
• Valorant Champions Tour

The collaboration officially commences at the Valorant Masters event in Toronto, set to begin on June 7, 2025.

This initiative goes beyond mere logo placements. Coinbase aims to foster genuine interaction with the esports community, providing in-game rewards, exclusive content, and even chances to win fully paid trips to attend live competitions.

Fans of League and Valorant can look forward to enjoyable and potentially rewarding perks. According to Riot and Coinbase, here’s what’s coming:

• Tailored broadcast segments such as:
  • Gold Grind (League of Legends)
  • Econ Report (Valorant)
  • These will analyze in-game currency management, aligning perfectly with Coinbase’s brand.
• Unique in-game items (emotes, icons, etc.)
• Competitions and giveaways featuring real-life rewards like travel to tournaments

There are also suggestions of deeper Web3 integrations, including blockchain-based collectibles or experiences, although specifics are not yet revealed.

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Didn’t Riot Attempt This with FTX Previously?

Indeed, and it did not conclude positively for them.

Glad to see Riot Games re-entering the crypto domain after the FTX/LCS incident

We love crypto we love crypto we love crypto! pic.twitter.com/iIIz3lO5uN

— Armand (@ArmandLuque) May 6, 2025

Back in 2021, Riot entered into a significant sponsorship deal with FTX, the now-defunct trading network that fell apart in one of crypto’s most notable scandals. That arrangement was dissolved after FTX’s bankruptcy, leaving Riot without a crypto partner.

This time, Riot is collaborating with Coinbase, a publicly listed and fully regulated trading protocol, which introduces greater credibility and stability.

What Is the Significance for Crypto or Esports?

This strategic alliance represents a substantial endorsement of crypto’s role in mainstream culture. Esports attracts a vast and diverse audience, many of whom are digitally engaged and accustomed to virtual economies.

By integrating Coinbase into that landscape, cryptocurrency gains a strong entry point for younger demographics, while esports secures a reliable partner to weave distributed record technology into its fabric without controversy.

It’s mutually beneficial, for the time being.

However, crypto sponsorships in esports continue to be a precarious venture. If the integration of Web3 elements appears superficial or if Coinbase experiences setbacks, it could lead to a repeat of the FTX debacle. Nevertheless, if executed correctly, this could be a transformational opportunity for both sectors.

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The article Coinbase: Official Crypto Sponsor of LoL and Valorant Esports was first published on 99Bitcoins.