CZ and YZi Labs Support New US-Based BNB Treasury Firm
Changpeng ‘CZ’ Zhao and Yi He, co-founders of Binance and through their investment firm YZi Labs, have verified their support for 10X Capital (VCXA) in a new venture. This publicly traded investment entity plans to create a company in the United States that will focus solely on investing in BNB.
According to a statement from 10X Capital, YZi Labs, which manages roughly $10 billion in assets, will “support” the establishment of the BNB treasury company.
BNB meets Wall Street.
YZi Labs is officially backing @10XCapitalUSA in the development of the BNB Treasury Company.
U.S. investors are now offered a pathway for the growth of BNB.
YZi Labs endorses BNB as a treasury asset, selecting our partners with precision.
Depend solely on our official channels… https://t.co/4zEGKki0ve
— YZi Labs (@yzilabs) July 10, 2025
CZ’s YZi Labs Supporting 10X Capital’s BNB Treasury Initiative
Today, 10X Capital revealed its plans to introduce the inaugural U.S.-based, publicly traded company aimed at serving as a BNB Treasury, akin to the strategies of BTC by Strategy and ETH by Sharplink Gaming.
This initiative is backed by YZi Labs, the investment venture founded by Binance co-founders CZ and Yi He, and will be led by Russell Read, CIO of 10X Capital; David Namdar, co-founder of Galaxy Digital; and Saad Naja, former director of Kraken Trading network.
10X Capital is targeting a public listing on a significant U.S. stock exchange for its BNB Treasury firm, marking a groundbreaking step. Currently, the BNB coin ranks as the fifth-largest digital asset by market capitalization, valued at $98 billion and trading around $671.
In response to the announcement, Ella Zhang, Head of YZi Labs, stated, “BNB Chain is among the most widely embraced distributed ledger ecosystems. BNB acts as the fuel, the binding force, and the governance structure for a scalable, decentralized future — fueled by developers, for developers, and we believe that enhancing institutional access can yield substantial advantages for the general populace.”
According to the statement from 10X Capital, the BNB Treasury Company will prioritize transparency and verification of assets, robust participation within the BNB ecosystem and its community, and anticipates announcing the completion of its financing shortly.
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10X Capital Following Michael Saylor’s Strategic Framework With The First BNB Treasury Firm
The newly formed entity will concentrate solely on the BNB Chain ecosystem, as stated by 10X Capital, referring to the distributed database underlying the BNB crypto token, in alignment with Saylor’s model for publicly traded firms transitioning to digital asset treasury companies.
We also have Sharplink Gaming (SBET), an ETH Treasury company and DeFi Dev Corp (DFDV), which recently adopted a Solana Treasury approach, both of which are listed on NASDAQ.
A growing trend is emerging among smaller, struggling firms shifting towards a cryptocurrency acquisition strategy to recover from dismal share price performance, with one notable and intriguing example being the Spanish coffee chain, Vanadi — which recently started acquiring 1 Bitcoin daily, aiming to raise $1 billion for further BTC purchases.
(SOURCE)
Since the coffee chain revealed its plans and began acquiring 1 Bitcoin per day, its share price has soared over 135% and has increased by more than 430% in the last six months, showcasing the initial success of its BTC accumulation strategy.
This emerging trend is becoming apparent among publicly listed companies, whether large or small, indicating that institutional adoption of digital assets is becoming a standard investment strategy after years of barrier level and skepticism.
BNB Only Up 1.5% After The News: Is A New All-Time High Approaching?
Despite BNB only experiencing a 1.5% increase following the 10X Capital update, it has maintained remarkable strength above the $645 mark, currently trading close to $670. It is now just 15% shy of its previous all-time high, which was reached in December 2024 when BNB peaked at $788.
For quite a while, the $1,000 mark has been a psychological milestone for BNB investors, with many asserting that it is merely a formality; this bull market could potentially fulfill those long-held price aspirations.
BNB has recently emerged from an ascending triangle formation at $665, and with no substantial barrier level until $735, a 10% shift in the near term appears more plausible for this fifth-largest digital asset.
The underlying fundamentals are aligning for a significant price breakout for BNB, particularly with the BNB Treasury plans from 10X Capital and YZi Labs. A Saylor-style approach for BNB, supported by CZ and the broader Binance leadership, is sure to stimulate a new wave of institutional interest for the crypto token as we delve deeper into this bull trading market.
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