Ex-CEO of Coinbase Germany Enters LUKSO, Intends to Dismantle Big Tech’s Hold on Creator Freedom

Jan-Oliver Sell, previously the Managing Director of Coinbase in Germany, advocated for LUKSO, a layer 1 blockchain aimed at rejuvenating the creative economy, during an interview on 15 May 2025. “Centralized platforms are closed systems. They dictate who sees what, how creators are compensated, and what functionalities are permitted,” he stated.

LUKSO, as a decentralized platform, provides an alternative for creators reliant on centralized entities like Google, Meta, and Spotify, which can modify regulations arbitrarily, affecting creators’ visibility and income.

The company has recently appointed Sell as its new CEO and aims to alter the existing power dynamic of the centralized system through its LUKSO Standards Proposals (LSP) automated agreement framework that empowers creators to maintain full control over their identities and content.

The platform supports a universally recognized identity for creators and AI that is resilient against censorship, entirely on-chain, and publicly accessible, allowing a creator’s content to be available and interactable by everyone, including applications and even protocols.

Significant developments at LUKSO.
⁰The former CEO of Coinbase Germany, @JanOSell, has just joined @Universal_Every as COO to advance Web3 into mainstream adoption.
With Universal Profiles, creator-owned content, and AI-enhanced identities—LUKSO is not merely another blockchain.⁰It’s the foundation for… pic.twitter.com/2l68ihvCZC

— ninjafromqueens.base.eth (@Ninjafromqueens) May 15, 2025

Concerns like shadow banning of profiles or content, common in centralized systems, are absent thanks to the platform’s LSP smart contracts, as once published, content becomes part of a shared permissionless environment.

This allows creators to experiment with their content without the fear of being deplatformed.

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LUKSO Universal Profiles—The Path Forward for AI Transparency and Web3 Adoption

While Web3 platforms offer numerous benefits (transparency, ownership, user empowerment, etc.), they have primarily struggled to gain traction in the creator community due to usability issues like unfamiliar tools, confusing interfaces, and security concerns.

Sell noted, “The barriers to Web3 adoption are not the tools and dApps, but the underlying systems, including the purely private key account framework, alongside the absence of a standardized smart contract-based account system.”

According to Sell, LUKSO’s universal profiles address these challenges by embedding smart, recoverable, and user-friendly distributed database identities into the ecosystem via its LSP smart contracts.

Moreover, as AI technology evolves, the importance of universal profiles increases. With rising apprehensions about authorship, attribution, and accountability, AI agents can establish a verifiable on-chain presence through LUKSO’s universal profiles, fostering transparency and trust.

Additionally, since universal profiles are modular and programmable, developers and creators can oversee the AI’s profile through LUKSO’s LSP6 key manager standard, facilitating secure and collaborative governance of AI agents.

Just like human creators, AI agents, due to their universal profiles, can cultivate their own reputation, attract followers, and develop socially.

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Decentralized Systems Can Match Centralized Convenience with Proper Standards

“Decentralized platforms frequently encounter challenges in scalability, speed, and user experience,” Sell explained, leading to a reliance on centralized solutions.

Nevertheless, with appropriate standards and by utilizing universal profiles, Web3 can provide smart, recoverable, and extensible accounts, ultimately delivering an enhanced user experience relative to Web2.

One significant advantage of Web3 is its composability. Unlike the isolate nature of Web 2 platforms, LUKSO’s ecosystem enables users to embed protocols directly into their profiles.

A mini app can hence fulfill multiple functions. For example, an artist’s profile might double as a ticketing platform, or a project’s profile may serve as its launchpad. The opportunities are limitless since this degree of modularity is absent in Web2.

With the right standards in place, decentralized Web3 platforms have the capacity to exceed centralized convenience through enhanced flexibility, ownership, and creativity.

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The post Former Coinbase Germany CEO Joins LUKSO, Aims to Break Big Tech’s Grip on Creator Autonomy appeared first on 99Bitcoins.