Nexo Plans U.S. Return With Major AI Initiatives Following Two-Year Hiatus
Following a two-year hiatus, crypto lender Nexo is preparing for its re-entry into the U.S. trading market. This update was made during a vibrant business gathering in Sofia, Bulgaria, where Donald Trump Jr. made an unexpected appearance to add some extra flair. Nexo’s return to the U.S. is not solely focused on crypto lending; they are also introducing AI solutions and intending to grow significantly.
Antoni Trenchev, a co-founder of Nexo, informed the audience that the company is engaging in “constructive” discussions with U.S. regulators and aspires to resume operations in the U.S. market shortly. This marks a significant advancement for Nexo, particularly after the regulatory challenges that compelled their retreat in 2022.
Despite Trump Jr. lacking a formal government position, he expressed his optimism for crypto, labeling digital assets as “the future of finance” and emphasizing the necessity for America to reclaim its role in financial innovation. The effectiveness of his speech in persuading regulators is uncertain, but it undeniably brought vitality to the announcement.
Regulatory Issues and Previous Settlements
Nexo’s relationship with U.S. regulators has been tumultuous. Toward the end of 2022, the firm opted to withdraw from the U.S. trading market after conflicts with federal and state authorities. A significant point of contention was its Earn Interest Product (EIP), which regulators deemed an unregistered securities offering.
Nexo exited the US after paying $45m to settle allegations it sold unregistered securities. It just announced at a private event in Bulgaria attended by Donald Trump Jr that it plans to return to the US. pic.twitter.com/1rkZxduMLg
— Jason Mikula (@mikulaja) April 28, 2025
In early 2023, Nexo reached a $45 million settlement with the SEC and several states, agreeing to halt the EIP’s availability to new U.S. clients. While they continued to serve clients internationally, they remained inactive concerning U.S. operations.
Jumping forward to 2025, it appears Nexo is ready to make another attempt, hopefully with more wisdom and better strategies for navigating the regulatory landscape.
NEXO Token’s Recent Price Trends
Nexo’s native coin,
, has experienced significant fluctuations. Reaching a peak above $4.60 during the 2021 crypto surge, it dramatically declined in 2022 alongside the overall market. As of April 29, 2025, it has recovered to $1.21, representing a robust rebound but still a considerable distance from its peak.
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Nexo US Comeback: Strategic Emphasis on AI and Growth
Nexo is not merely revisiting its former business model. Under the new “Growth 2025” initiative, the company is making a significant investment in artificial intelligence.
Their strategy encompasses the deployment of AI-powered tools for managing portfolios, conducting predictive analytics, and even introducing a smart trading assistant. Additionally, they are broadening their crypto-backed debit card offerings, venturing into leveraged futures trading, and providing fresh products that combine crypto with conventional assets such as gold and foreign currencies.
In essence, Nexo aspires to transcend being merely another crypto lender. They aim to evolve into a comprehensive digital financial protocol utilizing AI to enhance investment strategies and make them more personalized.
Looking Ahead
Nexo’s resurgence in the U.S. occurs at a time when the crypto landscape is becoming less adversarial and more focused on innovation. With a renewed emphasis on AI and a more cautious regulatory approach, Nexo is looking to claim a larger share of the financial ecosystem. Whether they will thrive or face further obstacles is still uncertain, but one thing is clear: they are making a bold return.
In truth, Nexo’s return to the U.S. could be just what the current crypto landscape needs, injecting a dose of energy and fresh ideas.
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Key Takeaways
- Nexo is set to re-enter the U.S. crypto market after a two-year hiatus, currently engaged in “constructive” negotiations with American regulators.
- The update of their return was marked by Donald Trump Jr., who expressed strong enthusiasm for crypto as the “future of finance.”
- Previously, Nexo left the U.S. following a $45 million settlement over its Earn Interest Product, criticized by regulators as unregistered securities.
- Part of Nexo’s “Growth 2025” strategy includes the incorporation of AI-driven tools for portfolio management, trading, and predictive analytics.
- The NEXO token has exhibited signs of recovery, trading at $1.24 in April 2025, although still significantly below its 2021 peaks.
The post Nexo Plots U.S. Comeback With Big AI Plans After Two-Year Break appeared first on 99Bitcoins.
