Polymarket’s UFC and Yahoo Finance Agreement: Is Kalshi Surpassing It?
Polymarket has just secured a significant collaboration that could significantly elevate prediction markets’ visibility. They are now the exclusive prediction crypto market collaborator for Yahoo Finance. This is monumental considering Yahoo Finance attracts over 150 million global visitors each month and ranks as the fifth most gaining momentum publisher in the United States right now.
The update came via X, accompanied by a flashy video featuring The Weeknd and Playboi Carti’s “Timeless,” emphasizing their intent to maintain this mainstream momentum.
Polymarket
Yahoo
We’re thrilled to reveal that Polymarket is now the exclusive prediction trading market ally for Yahoo Finance. pic.twitter.com/eramDARxHr
— Polymarket (@Polymarket) November 12, 2025
This collaboration is part of Polymarket’s broader strategy to stay in the limelight after the previous year’s presidential election boosted their profile. They’ve been connecting with heavyweight names recently, including ICE, the proprietor of the New York Stock Exchange.
ICE was actually set to invest up to $2 billion into Polymarket last month, and given that ICE Data Services provides data to Yahoo Finance for markets and indices globally, this partnership makes a great deal of sense. Essentially, Polymarket is leveraging infrastructure that’s already integrated with one of the largest finance platforms available.
UFC and Polymarket Partnership Announcement at NYSE
Polymarket isn’t easing up. Just today, on November 13th, they revealed another grand strategic alliance, this time with the UFC under TKO Group Holdings. They even celebrated by ringing the opening bell at the New York Stock Exchange, a substantial achievement.
This alliance makes UFC and Zuffa Boxing the pioneering sports entities to integrate real-time prediction trading market technology directly into live events. It’s a multiyear agreement, highlighting how prediction markets are venturing far beyond politics and global happenings into the realms of sports and entertainment.
UFC
Celebrating the collaboration, only at NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawhite | @AriEmanuel pic.twitter.com/uz1RfGok20— NYSE
Polymarket has already teamed up with the NHL and PrizePicks, clearly indicating a strategic move towards live entertainment. Securing UFC as a partner is significant, as it stands as one of the most-viewed combat sports globally, providing Polymarket with a high-profile entry into the sports betting and entertainment domain.
Kalshi Outperforming.. For Now At Least
Polymarket isn’t leading the field as strongly as it once did. Their primary competitor, Kalshi, has been gaining significant traction. In the past week, Kalshi recorded $1.3 billion in notional trading volume compared to Polymarket’s $1 billion, as reported by Dune Analytics.
This marks a shift from a year prior when Polymarket was distinctly ahead due to the presidential race frenzy. Kalshi made a shrewd move earlier this year by partnering with Robinhood to provide prediction markets for its users, with a focus on professional sports. Robinhood’s CEO, Vlad Tenev, even mentioned that prediction market activities are one of their fastest-growing segments currently.
JUST IN: 50% chance of 25 bps cut in December
— Kalshi (@Kalshi) November 13, 2025
The prediction market industry is rapidly intensifying. Social gaming apps like MyPrize are entering the arena as well. They are finalizing a distribution agreement this week with Crypto.com’s North American branch.
Crypto.com’s prediction markets are also being disseminated through Underdog, a fantasy sports protocol, and other channels. The rivalry between Polymarket and Kalshi is fierce, but some firms aren’t picking sides. When Google incorporated prediction trading market data into Google Finance, they utilized both platforms. A similar scenario occurred when the NHL licensed its trademarks last month. They announced it to both Polymarket and Kalshi.
In summary, Polymarket is making significant efforts to broaden its reach through partnerships like Yahoo Finance. They are striving to regain a foothold in U.S. markets, but they are fighting ferociously with Kalshi.
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Key Takeaways
- Polymarket is amassing substantial partnerships to remain significant, but Kalshi’s recent trading activity places it slightly ahead.
- Prediction markets are rapidly diversifying into finance and live sports, with numerous platforms vying rather than any one gaining complete control.
The post Polymarket’s UFC And Yahoo Finance Deal : Is Kalshi Outperforming It? appeared first on 99Bitcoins.
