Steak ‘n Shake Cuts Fees by 50% Following BTC Launch
Steak ‘n Shake is well-known for its burgers and milkshakes, but it’s recently gained attention for a different reason: Bitcoin. The American fast-food franchise has reported early achievements after implementing Bitcoin payments across all U.S. restaurants, with figures that are grabbing attention in both the crypto asset and dining sectors.
Fast-Food Embraces Lightning Platform
At the BTC 2025 Conference in Las Vegas, Steak ‘n Shake’s COO Dan Edwards boldly asserted that the company has managed to reduce payment processing fees by 50% thanks to BTC. Rather than depending on conventional credit card systems, which frequently come with fees between 2 and 3 percent, the chain is utilizing the Lightning Protocol, a layer-2 technology enabling swift and cost-effective BTC transactions.
JUST IN: STEAK N SHAKE JUST SAID “#BITCOIN IS FASTER THAN CREDIT CARDS”. “WE ARE SAVING 50% IN PROCESSING FEES”
“WE ARE SEEING A SPIKE IN GROWTH AFTER ACCEPTING BTC”
pic.twitter.com/I9feEBbjZW
— The BTC Historian (@pete_rizzo_) May 27, 2025
The Lightning Protocol does more than just expedite payments. It cuts expenses, minimizes dependence on banks, and offers a decentralized method to move money. This is significant in an industry where profit margins are notoriously narrow.
1 in 500 Global Bitcoin Transactions
Edwards mentioned that Steak ‘n Shake didn’t just试验 quietly. On the first day of the implementation, the chain accounted for one in every 500 BTC transactions around the globe. It may not seem monumental, but for a burger chain to achieve such an effect on the Bitcoin landscape, particularly within just 24 hours, is an impressive accomplishment.
DISCOVER: Top 20 Crypto to Buy in May 2025
Reducing Costs Without Cutting Corners
This initiative wasn’t solely about gaining media attention. Edwards underscored that decreased transaction fees result in improved profit margins, a vital advantage in the fast-food sector. By nearly halving payment expenses, the company can reinvest those savings into its operations, workforce, or enhancing customer experiences.
Such efficiency could initiate a trend. If other chains adopt a similar approach, Bitcoin may no longer be reserved for tech enthusiasts and traders alone. It could become a payment option when grabbing a quick meal.
A Wider Tech Perspective
BTC payments form just one part of Steak ‘n Shake’s broader technological strategy. Edwards hinted at a future that could incorporate AI-driven cooking, drone deliveries, and possibly even blockchain-based loyalty programs. It’s a vision that melds classic American culture with a forward-looking approach.
The company is also considering the possibility of accepting BTC from international franchisees, opening avenues for crypto-supported growth in regions with favorable local regulations.
DISCOVER: The 12+ Hottest Crypto Presales to Buy Right Now
Customers Join the Excitement
To commemorate the launch, Steak ‘n Shake rolled out a limited-time “Bitcoin Burger” and “Bitcoin Milkshake” at select outlets. These were minor but cunning marketing maneuvers that heightened awareness and motivated initial Bitcoin transactions.
Genuine Adoption, Tangible Results
In a sector often rife with overblown claims, Steak ‘n Shake’s BTC initiative stands out as it is genuinely effective. The company experienced noticeable savings and substantial adoption almost instantly, all while flipping burgers and serving shakes.
That’s more than just a demonstration. That’s real-world cryptocurrency, paired with fries.
DISCOVER: 20+ Next Crypto to Explode in 2025
Join The 99Bitcoins Update Discord Here For The Latest Trading market Updates
Key Takeaways
- Steak ‘n Shake has halved its payment processing costs after integrating Bitcoin via the Lightning Protocol.
- On launch day, the chain accounted for 1 in every 500 Bitcoin transactions worldwide, indicating robust initial acceptance.
- The fast-food establishment emphasized how Lightning Platform transactions provide quicker speeds and reduced costs compared to traditional credit cards.
- BTC payments are part of a broader technological vision that may encompass AI-powered kitchens, drone deliveries, and distributed record loyalty initiatives.
- Promotions like the “Bitcoin Burger” and “Bitcoin Milkshake” helped increase awareness and foster real-world usage of crypto among patrons.
The post Steak ‘n Shake Slashes Fees by 50% After Bitcoin Rollout appeared first on 99Bitcoins.
