UBS Indicates Increasing Market demand For Crypto Exposure Among Affluent Asians
The affluent in Asia are increasing their investments in digital currency as trading activity escalates and crypto law evolves globally. Is this surge among Asian investors fueled by robust trading market trends, broader institutional opportunities, or the regulatory landscape in major markets like Hong Kong, Singapore, and the US?
A report from Reuters dated 21 August 2025 notes, “Wealth managers are reporting a rise in inquiries, cryptocurrency exchanges have experienced a spike in trading volumes, and there is a considerable market demand for crypto funds as wealthy Asian investors seek greater exposure.”
Indeed, UBS, the Swiss bank, has recently observed that overseas Chinese family offices are planning to increase their digital currency allocation to approximately 5% of their portfolios. “Many of the second- and third-generation members of family offices are beginning to engage with and understand virtual currencies,” stated Lu Zijie, head of wealth management at UBS China.
Rich Asian families and family offices are boosting their crypto investment according to @Reuters.https://t.co/UatdLnfhnt pic.twitter.com/5cBpBXAnB3
— MartyParty (@martypartymusic) August 21, 2025
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Wealth Managers Observe Growing Interest, Crypto Exchanges Experience Increased Engagement from Asian Investors
Affluent investors in Asia are shifting from preliminary exploration to more tactical crypto investments. Additionally, wealth managers have noted a spike in inquiries related to digital currency. Crypto exchanges are witnessing heightened engagement, and funds are successfully attracting new capital.
“The momentum is undoubtedly increasing, and I believe it’s indicative of the overall maturation of this asset class,” remarked Saad Ahmed, head of Asia Pacific at the crypto exchange Gemini.
Meanwhile, Giselle Lai, associate investment director for digital assets at Fidelity International, mentioned that investors are progressively viewing BTC as a “portfolio diversifier” to mitigate macroeconomic uncertainties, given its minimal correlation with traditional stocks and bonds.
Significantly, the rollout of regulated products like Bitcoin ETFs has served as an entry point for numerous Asian investors.
“Last year, affluent family offices began exploring Bitcoin ETFs. Now they are starting to understand the distinction between holding a coin directly,” expressed Zann Kwan, chief investment officer at Revo Digital Family Office in Singapore.
JUST IN:
Chinese tycoon Mike Cai references Bitcoin as “digital gold” in a recent statement. pic.twitter.com/BswrOhydKI
— Whale Insider (@WhaleInsider) June 4, 2025
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Key Insights
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UBS reveals that some overseas Chinese family offices aim to enhance their crypto allocation to approximately 5% of their portfolios, indicating a more structured approach to incorporating digital assets into wealth management strategies.
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There is noticeable fundraising activity. Jason Huang, founder of NextGen Digital Venture, stated that his firm secured over $100 million in just a few months to initiate a new long-short crypto equity fund in Singapore, following the closure of a previous fund that achieved a 375% return in under two years.
The article UBS Reports Growing Interest In Crypto Exposure By Wealthy Asians first appeared on 99Bitcoins.
