VeChain’s Ambitious Goal to Tokenize Human Actions
Move over NFTs and DeFi buzz (it likely doesn’t take much to forget NFTs these days). VeChain is shifting its attention to daily activities—like recycling a can or driving an electric vehicle—and bringing them on-chain.
During a talk in Toronto, CEO Sunny Lu unveiled a strategy for assessing and incentivizing sustainable behavior via blockchain technology, merging tangible effects with digital rewards in a manner few initiatives are willing to pursue.
“We’re not just digitizing substantial assets,” Lu clarified. “We’re digitizing the unseen ones that previously lacked market value.” VeChain initially examined this idea in 2019, collaborating with BYD to monitor electric vehicle mileage and distribute carbon credits.
This is why VeChain aims to dominate its digital currency sector:
Vechain AI: Delving into an ‘Enterprise Blockchain’
VeChain is now incorporating AI to enhance distributed database accessibility. A virtual assistant named “BMO” will assist users with staking, app functionalities, and token management.
“Users prefer not to remember seed phrases,” Lu remarked. “They want a Tesla account or a Google ID.”
Shortly, users will access VeChain applications using social media credentials or Tesla account info. Automated systems will transform data, such as EV charging statistics, into carbon credits on-chain without requiring manual entry.
Man, time flies – the first time to speak in Consensus was 10 years ago! https://t.co/iVjvd0mvwe
— Sunny LU @VeChain (@sunshinelu24) May 13, 2025
DIGITAL COLLECTIBLE staking and ready-to-use AI capabilities are the latest additions to VeChain’s toolkit—but its primary aim remains unchanged.
The project has been pursuing practical blockchain implementations since 2017, achieving significant successes, such as engagements with Walmart and BMW, while also experiencing periods of relative obscurity during the FTX fallout.
Robust Partnerships and Expanding Ecosystem
Our global landscape operates as one vast token supply chain. However, a single failure can disrupt the entire framework, as evidenced during COVID-19 and the 2008 financial downturn.
Enhancing the performance of our supply chains — and rigorously testing them for vulnerabilities — is therefore critical for humanity’s future, and this has been VeChain’s primary focus.
Since its inception in 2015, VeChain has collaborated with Travela, Walmart’s China segment, H&M, Bright Food, DNV GL, BMW, and joined China’s Animal Health and Safety Reliance, among others.
Regarding Chinese regulations, VeChain stands out as one of the few cryptocurrencies endorsed by the government.
This allows 1.3 billion citizens to invest in VeChain without concerns.
UFC president Dana White has officially come on board as an advisor, enhancing VeChain’s quest for significance. Even while currently placed at #51 by market cap, the project’s renewed dedication to innovation could present a prime opportunity for early investment.
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Key Takeaways
- Move over NFTs and DeFi buzz (it likely doesn’t take much to forget NFTs these days). VeChain is shifting its attention to daily activities.
- NFT staking and ready-to-use AI capabilities are the latest additions to VeChain’s toolkit—but the primary aim of pioneering RWAs hasn’t changed.
The post VeChain’s Bold Vision to Tokenize Human Behavior appeared first on 99Bitcoins.
