Walmart’s OnePay Poised to Incorporate BTC, Ether Trading and Custody
Walmart’s financial technology initiative, OnePay, plans to roll out trading and custody capabilities for BTC and Ethereum in its mobile application later this year. This news will enable users to buy, sell, hold, and store both cryptocurrencies directly within the app. The implementation is supported by Zerohash, a provider of crypto asset infrastructure, which will manage the backend operations.
Integrating Crypto with Daily Spending
What differentiates this launch is OnePay’s approach to incorporating digital currency into daily transactions. The application may allow users to exchange their crypto for cash within the protocol, which they can subsequently use at Walmart locations or even to settle credit card debts.
BREAKING: $750 BILLION WALMART CONSIDERS USING CRYPTO STABLECOINS FOR TRANSACTIONS – WSJ
MAINSTREAM IS ON ITS WAY. #BITCOIN IS APPROACHING
pic.twitter.com/HFNlppVjoJ
— The BTC Historian (@pete_rizzo_) June 13, 2025
Rather than viewing cryptocurrency as a distinct investment type, OnePay aims to embed it into everyday life.
The Rationale Behind OnePay’s Strategy
This initiative is part of a larger strategy. Walmart has been broadening its financial services approach for some time, with OnePay at the forefront of this movement. The objective is to transform the app into an all-encompassing hub that integrates banking, credit services, payments, and now cryptocurrency. Given the rising embrace of crypto and customer buyer interest for increased flexibility, the addition of Bitcoin and Ethereum options will keep OnePay competitive.
Moreover, the timing aligns well with a more favorable regulatory climate for crypto asset in the U.S. OnePay already offers features like mobile banking, wireless services, and cash-back offers. Incorporating crypto positions the app as a more direct competitor to fintech leaders like Venmo, PayPal, and Cash App.
DISCOVER: 9+ Best High-Risk, High-Reward Crypto to Buy in October2025
Technical Hurdles and Operational Challenges Ahead
Even with this positive momentum, launching these features won’t be straightforward. The integration of digital currency trading and custody is technically demanding. OnePay and Zerohash must ensure crypto law with all required financial regulations. Additionally, they need to safeguard users’ assets and provide a seamless experience, especially during instances when users are converting crypto to cash instantly.
The phrase “later this year” allows for some flexibility. Various factors like technical challenges, regulatory delays, or banking coordination can impact the schedule. For the launch to succeed, the team’s capability to manage high demand and unforeseen issues will be crucial.
DISCOVER: Next 1000X Crypto: 10+ Crypto Tokens That Can Hit 1000x in 2025
Implications for Retail and Crypto asset
Should OnePay succeed, it could enhance the accessibility of crypto for average shoppers. For Walmart’s clientele, this represents a significant advancement in normalizing digital currencies as conventional money. When individuals can effortlessly trading network crypto for cash to spend at familiar stores, the process becomes much smoother.
This type of initiative could also elevate expectations industry-wide. Other financial and retail applications might feel compelled to adapt accordingly, which could accelerate the integration of cryptocurrency into mainstream payment frameworks.
What to Monitor as We Move Forward
The primary inquiry is the actual launch date. Keep an eye out for official updates regarding when base level for BTC and Ethereum will commence. Additionally, observing the performance of the cash conversion feature will be crucial. If it operates effectively, it may transform how individuals interact with crypto on a daily basis.
Issues of protection and crypto law will also come under scrutiny, as well. Once the feature becomes operational, it’ll be important to track user adoption rates and usage patterns.
DISCOVER: 20+ Next Crypto to Explode in 2025
Join The 99Bitcoins Update Discord Here For The Latest Crypto market Updates
Key Takeaways
- Walmart’s OnePay will incorporate BTC and ETH trading and custody into its mobile application later this year, supported by Zerohash.
- Users may be able to switch crypto to cash within the app and use it at Walmart stores or reduce card balances.
- This initiative enhances OnePay as a comprehensive fintech application, incorporating crypto into its banking, rewards, and mobile features.
- The launch still faces technical and regulatory obstacles, which might postpone the official release date.
- If effective, OnePay’s cryptocurrency feature might encourage other fintech and retail applications to offer comparable functionalities.
The post Walmart’s OnePay Set to Add BTC, Ether Trading and Custody appeared first on 99Bitcoins.
