Where Did Everything Unravel for Gala Games?
Gala Games is navigating turbulent waters. The native token is experiencing a significant sell-off, plummeting 75%, and the impending closure of The Walking Dead: Empires in July 2025 could add to the strain. Can GALA bounce back?
Gamers desire an intuitive interface with breathtaking visuals and the ability to gain from their gameplay.
Smart contracts enable this, and Gala Games capitalized by creating a network that rewards gamers.
Through NFTs and GALA tokens, players had the opportunity to generate substantial earnings from in-game NFTs. Those who had faith in the platform and gathered GALA tokens enjoyed significant returns at one point in 2021.
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Gala Games in Turmoil
Despite its ambitious objectives and crypto market positioning, Gala Games has found itself in a continuous decline in recent times.
Amidst the challenges, GALA continues to hodl its ground as a premier token, sitting in third place in terms of valuation among gaming tokens, trailing only meme coin FLOKI and Immutable (IMX), an ETH layer-2 dedicated to DIGITAL COLLECTIBLE dApps.
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Nevertheless, GALA has been experiencing significant sell-offs, with a 15% drop in just a week, reflecting the broader downturn of cryptocurrencies like ETH and Bitcoin.
In comparison to some of the top cryptocurrencies to invest in June, its performance stands out as unimpressive. It has fallen 75% from its peak in 2024, with 2025 largely characterized by losses.
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Closure of The Walking Dead: Empires in July 2025
So, what has gone awry? Why is Gala Games, despite its worth and fame, under such severe pressure?
A collection of negative events that have harmed its reputation over recent months sheds light on this.
When Gala Games unveiled The Walking Dead: Empires in 2021, it was anticipated to achieve enormous success.
Launched amid the NFT and Decentralized finance surge of 2021, the announcement tapped into peak trading market excitement, elevating crypto valuations.
The game was developed throughout the 2022 crypto downturn, only for Gala Games to reveal the game’s termination by July 21, 2025; a significant setback.
The Walking Dead: Empires, an NFT-based survival MMORPG, permitted players to purchase Ethereum-based NFTs such as land deeds, weapons, and characters, with some valued at over $65,000.
They also touted a free-to-play model with optional NON-FUNGIBLE TOKEN purchases aimed at drawing in both traditional gamers and DIGITAL COLLECTIBLE enthusiasts seeking profits from the 2021 surge.
By late April 2025, Gala Games revealed its plans to close the game, acknowledging it had not met expectations. Players echoed this sentiment, criticizing the mediocre gameplay and excessive dependence on fluctuating NON-FUNGIBLE TOKEN prices.
The 2022 DIGITAL COLLECTIBLE trading market crash, with prices still below their former levels, severely impacted players, particularly those who invested heavily in NFTs or received “Mystery Boxes” from Gala Games.
As restitution, the gaming network intends to distribute NFTs from its gaming ecosystem. These tokens are set to offer “equal functionality” compared to their existing The Walking Dead: Empires NFTs.
On X, a critic remarked that this would resemble a “rug pull.”
The Walking Dead: Empires officially rugs on $GALA
People paid upwards of $10K+ for lands & are now getting $2 mystery boxes pic.twitter.com/lxfu05D8Ll
— Jesus Martinez (@JesusMartinezEZ) April 30, 2025
Gamedia’s Victory
The situation deteriorated further with a 2024 lawsuit that ruled in favor of Gamedia, a previous development collaborator for Spider Tanks.
A California court determined that Gala Games did not provide sufficient price floor, including revenue payments and game marketing.
This ruling followed a conflict between co-founders Eric Schiermeyer and Wright Thurston regarding $130 million in allegedly misappropriated GALA tokens. This conflict led to a decline in prices as some holders diversified, seeking opportunities in 1000X cryptos.
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- GALA is down 75% from 2024 highs
- The Walking Dead: Empires will shut down in July 2025
- The NON-FUNGIBLE TOKEN market collapse in 2022 has adversely affected Gala Games
- Gamedia prevails even after Gala Games initiated a lawsuit
The post Where Did It All Go Wrong for Gala Games? appeared first on 99Bitcoins.
