Zora Soars, Gaining 30% in Just 3 Days: Is Their Shift to Creator Coins Worth It?
Zora is transforming the NFT landscape by shifting to an on-chain social protocol that rewards creators of content. The native token has surged 30% since the lows of May 2025 and may approach the peaks seen in April.
In the realm of cryptocurrency, projects must adapt, launch innovative features, and reliably cater to their users’ needs. Uniswap showed how innovation can lead to success. Following the rollout of decentralized available volume pools and facilitating non-custodial coin exchanges, DeFi experienced significant growth, now overseeing billions.
Interestingly, while Decentralized finance has reached new zeniths and solidified its legacy, NFTs, which introduced trailblazing concepts and functionalities that could transform gaming and creative industries, were severely impacted by the crypto downturn in 2022 and have not yet bounced back.
Massive NON-FUNGIBLE TOKEN initiatives that processed billions weekly during the last crypto surge are now mere reflections of their previous stature. OpenSea, Rarible, and countless NON-FUNGIBLE TOKEN projects now generate only a small fraction of their earlier trading volumes. Some NFT-centric projects have dwindled and are nowhere to be found in the top 100.
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Zora Is Progressing, Altering Its Direction
Zora gained traction in January 2021, with the goal of empowering artists through NFTs.
Now, the initiative is redefining its approach, recognizing that while NFTs long-term holding promise, aligning with current trends can prove beneficial.
Zora is launching tradable “coins” and transitioning from an DIGITAL COLLECTIBLE marketplace to an on-chain social network.
The ZORA coin, interestingly operating on Base instead of its ETH layer-2, is among the top gainers, even surpassing some of the top Solana meme coins.
As enthusiasm for content-focused coins increases, ZORA could see further gains.
From the daily chart, ZORA has risen 30% since the lows of May. The sharp rise on June 4 may pave the way for prices to exceed $0.014, affirming early May growth.
According to MEXC data, the token peaked at $0.041556 on April 23 before settling at $0.008916 and then bouncing back to current rates.
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Technically, the bullish persists.
If yesterday’s buyer interest continues, ZORA may surpass local resistance, raising its already favorable chances of becoming one of the top cryptocurrencies to consider in June.
Can the Focus on Content Creation Drive Demand and Be Rewarding?
The rate of this growth hinges on whether both the trading and crypto communities embrace Zora’s new direction focused on rewarding creators.
In February 2025, Zora expanded to become an on-chain social media protocol on Base, prioritizing content monetization and community engagement to seize a stake in the growing attention economy.
Zora is a new way to be online and earn money
+ Post videos or images to create coins
+ Earn each time your posts are traded
+ Discover and price floor new creators
+ Cash out whenever you wantDownload in the App Store and Google Play pic.twitter.com/b9QnO7TNqt
— zora (@zora) June 2, 2025
To facilitate this goal, Zora developers introduced the Coins Protocol, allowing users to mint posts from decentralized social applications like Farcaster into ERC-20 tokens. These can then be listed on platforms such as Uniswap, where issuers establish the starting price and crypto market dynamics set the final worth.
Posts on Zora are now instantly convertible into tradable coins.
+ Every post is a coin with a total supply of 1 billion
+ Creators receive 10 million coins automatically at launch
+ Creators earn 1% from every transactionCrypto token it. Trade it. Uncover the value of your contributions. pic.twitter.com/oAdBde1aWv
— zora (@zora) February 21, 2025
The Coins Protocol merges cryptocurrency with the economic structures of centralized social media platforms like TikTok, encouraging creators to tokenize their work and receive remuneration.
By late May 2025, Zora managed to rank among the top 100 social applications in the U.S. App Store. Users are now compensated for scrolling through the Zora app, where they can easily acquire stablecoins like USDC and other tokens.
Zora is climbing the App Store rankings for social platforms.
Currently at #110 pic.twitter.com/aIPVUyOsWY
— jacob (@js_horne) May 29, 2025
Moreover, the introduction of the AI-enhanced Canvas creation tool, the increase of video file size to 6 GB, and the “Coined It” feature launched in late May 2025 are garnering attention for the initiative.
Lol, Balaji Srinivasan just tokenized the cover of The Protocol State book.
> $5M crypto market cap already. pic.twitter.com/gIgsh0Oc0H
— Balea
On May 25, Balaji Srinivasan tokenized the cover of his book, The Platform State, on Zora.
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Zora NFT Reinvention: Will Prices Surge to April Peaks?
- Zora is adapting, transitioning to creator coins
- Zora initially launched to base level the NON-FUNGIBLE TOKEN ecosystem in 2021 before subsequently unveiling an ETH layer-2
- The token has risen 30% since the lows of May 2025
- As Zora gains momentum, breaking into the top 100 social apps in the App Store, will uptrend sentiments continue?
2025
The post Zora Takes Off, Up 30% In 3 Days: Will Their Pivot To Creator Coins Pay Off? appeared first on 99Bitcoins.
