Mastercard Set To Phase Out Manual Card Transactions In Favor Of Tokenized Transactions By 2030

Mastercard has announced that nearly 50% of its online transactions in Europe are now utilizing tokenization. In a press release dated 3 June 2025, the organization stated its aim is to achieve 100% tokenized e-commerce transactions by the year 2030.

Brice van de Walle, Executive Vice President for Core Payments Europe at Mastercard, remarked, “One year into our journey towards full tokenization and authentication, we are seeing considerable progress in Europe. We’re collaborating with partners to enhance the security and smoothness of digital payments through Click to Pay, passkeys, and tokens.”

Interestingly, 50% of Mastercard’s e-commerce transactions that are tokenized in Europe encompass Secure Card on File (SCOF), Click to Pay, and digital wallets, which have surged by over a third within the last year.

Mastercard’s Merchant Tokenization, referred to as SCOF, is accessible across 45 European nations and territories.

1/2 When making online payments, your 16-digit card number is increasingly being substituted with tokenized credentials.

According to Mastercard, almost half of its online transactions in Europe are now tokenized—a 33% rise compared to the previous year. By 2030, the manual entry of card details will be a thing of the past pic.twitter.com/C3jlDb4HMi

— MantleWorks (@MantleWorks) June 5, 2025

This initiative follows Mastercard’s research, which revealed that 54% of Europeans feel annoyed when prompted to create an account during checkout, and 82% express some level of frustration with cumbersome processes.

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Key Collaborators

In its tokenization efforts, Mastercard has joined forces with Checkout.com, Delivery Hero (eFood, Foody, Foodora, and Glovo), Global Collect (Worldline), Monext, and Santander.

Matias Sanchez, Global Head of Cards and Digital Solutions at Santander, stated, “Through tokenization, card details are more securely protected, improving the speed, ease, and safety of checkout. Collaborating with Mastercard allows us to add this vital layer of safety, making Click to Pay one of our main objectives.”

On the Click to Pay front, Mastercard has teamed up with Autopay, Consors Finanz BNP Paribas, Fiserv, ICA Banken, Lendable, Nickel, N26, Ogone (Worldline), PayU, SaferPay (Worldline), SIX, and tPay.

For payment passkeys, Mastercard has collaborated with Dintero, Netopia, and Solidgate. “As the first European processor to merge this with Click to Pay, we are excited to provide a quicker, safer, password-free experience, setting a new benchmark for digital commerce while reinforcing our strong strategic alliance with Mastercard,” said Marius Costin, CEO of Netopia.

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Recent Cryptocurrency Expansion Efforts By Mastercard

Just last month, MoonPay collaborated with Mastercard to introduce a new line of stablecoin payment cards. This development facilitates seamless spending of digital assets at over 150 million merchants globally. The MoonPay Mastercard stablecoin payment card will enable users to make purchases using stablecoins like USDC, USDT, and DAI. This represents another step forward in Mastercard’s cryptocurrency expansion.

Recently, Mastercard also announced that it will implement a “360-degree strategy where consumers can use stablecoins for purchasing and merchants can accept them.” This strategy includes collaborations with crypto wallets such as MetaMask, Kraken, Gemini, Bybit, Crypto.com, Binance, Monavate, and Bleap to simplify the acquisition of stablecoins using credit or debit cards and facilitate easy withdrawals into bank accounts.

Kraken and Mastercard have also forged a new strategic alliance aimed at integrating digital assets into everyday transactions across the UK and Europe. The primary goal of the Kraken-Mastercard collaboration is to enable crypto spending to be as straightforward as using traditional currency.

In January 2025, the company introduced a Crypto Credential solution for the populations of the UAE and Kazakhstan in the EMEA region.

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